November 22, 2011   It’s a little black or white back, equipped with a small blue light, and pops up in a lot of places.  From a music video by R&B artist Tyrese, to a paparazzi shot of Lindsey Lohan, to the average Joe in your local bar. The electronic cigarette, BluCigs has made quite a name for itself in the past two or so years. This Charlotte-based company is located in a nondescript warehouse, and started with just a $50, 000 investment.  This year, BluCigs raked in more than $30 million in sales. E-cigarettes aren’t anything new.  The product has been around for almost 10 years.  But what sets BluCigs apart isn’t just the blue light-up tip, and slick marketing. It’s their foray into the social media world.
“What we found is even more so with e-cigs [than traditional cigarettes], smokers are very proud of their product and brand. They want a community, which is why we created the social pack. It identifies who else is near you.  At work, at the nightclub, even locates Blu retailers,” says company president Jason Healy.

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