Dec 7, 2011   A new research report finds that smoke-free movies make more money at the box office than movies with smoking. Exposure to smoking in movies has been a problem that researchers say can influence up to 200,000 youth to light up for the first time every year. Public health authorities, such as the U.S. Centers for Disease Control and Prevention and the World Health Organization, have called on studios to implement policies that would reduce youth exposure to smoking in movies, such as rating movies with smoking R. While studios traditionally rate more movies PG-13 because of their broad reach and higher box office sales, the results suggest that studios could benefit from making a movie smoke-free and would not have any financial justification to delay implementing an R-rating to do so.

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