(Access to Coverage of Tobacco Treatment In Our Nation)
Shaping Policies | Improving Health
September 6, 2012 Just imagine it: a safe cigarette. One that doesn’t kill by causing cancer, or the diseases of the heart and lungs. One that can be consumed with pleasure to the smoker, benefit to the treasury and profit to the tobacco giants. To all the interested parties, this would indeed be the most tremendous invention. Ever since the most serious perils of smoking became suspected by scientists, back in the early Fifties, many hundreds of millions of pounds have been spent pursuing the impossible dream. The early years of the quest were notable, chiefly, for the fact that they were rarely admitted publicly. The companies feared that public acknowledgement of a link between smoking, addiction and health would cause governments to regulate, sales to collapse and ruinous lawsuits to be brought. Now, a brave new era is upon us. All of the major tobacco companies are openly pursuing safer, “reduced toxicant” products. Large teams of scientists in labs across the world are working on finding new and fascinating ways of lessening the harm of the most fatal habit of all, even if they’re not entirely sure they’ll succeed.
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