(Access to Coverage of Tobacco Treatment In Our Nation)
Shaping Policies | Improving Health
August 9, 2012 New research published online in the scientific journal Addiction shows that plain packaging (requiring cigarettes to be packaged in standard packages without attractive designs and imagery) may help to draw the attention of some adolescent smokers to the health warnings on the package. If so, this may in turn deter young smokers from continuing to smoke. Researchers asked eighty-seven teenage secondary school (high school) students from the city of Bristol, UK, to look at twenty images of cigarette packs on a computer screen for ten seconds each while a device tracked their eye movements. Some packs were plain, carrying only the name of the brand in a plain font and a standard pictorial health warning. The rest were the conventional and colourful packs of ten popular cigarette brands, which included the same health warnings.
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